Today, it's critical for organizations to recognize that digital marketing isn't just a fad, but a natural progression in marketing. Random advertising initiatives certainly exist, but they are no longer the barometer for determining a return on investment. Businesses must employ specific specialized marketing methods in order to flourish in today's so-called 'technology.'
Businesses must work toward linking multiple marketing efforts across diverse media in real-time as part of 'integrated digital marketing.' Campaigns cannot be thought of as a nebulous unit of measurement for marketing spending. The Internet is thriving and has a presence all across the world. The same may be said of brands. Brands must be visible on the internet, and they may do so by realizing that concepts like integrated digital marketing are more than just great ideas; they are the driving force behind the evolution of their brand in today's tech-savvy society.
The following are the main components of an integrated digital marketing strategy:
1. The digital presence management
A company's website is likely to be the foundation for its internet visibility. Customers will be able to utilize the website from a variety of devices that they own or may purchase in the future, thanks to the deployment of 'Responsive Web Design.' Even if it entails a greater initial outlay compared to your current prices, it will undoubtedly save you money in the long term.
2. Content creation and promotion
When it comes to successful marketing for any organization, content is critical, especially as the world shifts to the online environment. Businesses use content marketing to raise awareness of the main message among their target audience.
It's crucial to remember that any content produced as part of your content marketing plan should not appear to be sales-oriented. Businesses must create meaningful instructional content — whether in the form of blogs, ebooks, or videos – for their audiences that does not compel them to make a purchase.
3. Increasing internet participation
When businesses exist on various relevant social media platforms, it is critical to make the most of each platform's distinct advantages.
It's not just about being available on various websites; it's also about utilizing social media characteristics to boost your client engagement options. Businesses must obtain feedback by posing pertinent questions to their target audience.
4. Collaboration within the team
When you have separate traditional and digital marketing teams, competing or conflicting priorities might arise. As a result, in terms of marketing, it's critical to figure out how to handle the integration of individuals and teams. For this process to begin, it is critical to developing integrated planning. Within the organization, rigid ways of thinking, hierarchies, and operational barriers must be broken down.
SoLoMo or Social Local Mobile
SoLoMo, or Social Local Mobile, is at the heart of integrated digital marketing. Smartphones have become synonymous with our modern existence, as we all know. As a result, it's critical to know where your buyers are situated, as well as when and how they try to contact you. Is your customer on a PC or a mobile device? Are they based somewhere or on the move? When do they need your brand's goods or services the most? Make use of SoLoMo to make your brand a highly accessible option at a variety of important times. You can do so by enticing your customers with timely offers.
5. Evaluation of results
Prior to executing any of the components of an integrated digital marketing strategy, it's critical to develop metrics that will allow you to assess their overall value or effectiveness. Analyze any changes in client engagement that you notice. This allows you to determine which components of the plan are effective and which are not.
